Upgrade the Appearances (camera icon) first, which increases the money obtained per swipe. Upgrade it fully to get $500 to $1,000 per swipe. Upgrade Entourages next to automate money making aftger you have $100,000 in the bank. Buy the most expensive ones that give you the most money per second. However, you will reach a point where it will not be profitable to upgrade the same type of Entourage. Choose a different Entourage that can be just as profitable. Upgrade a few Merch levels to earn passive money because it increases the capacity of your vault, which gets filled even when you are not actively playing.