As you complete certain tasks within the game, you will be able to get badges marking these accolades appended to your Guild Card. Several of these badges have several "levels", improving as you complete the named task(s) further and further. Note that DLC is NOT requisite to obtain any of these.

Badge	How to unlock
Slot #01 - Auburn Thicket	Reach the 2nd Stratum, the Auburn Thicket
Slot #02 - Frozen Grounds	Reach the 3rd Stratum, the Frozen Grounds
Slot #03 - Petal Bridge	Reach the 4th Stratum, the Petal Bridge
Slot #04 - Heavenly Keep	Reach the 5th Stratum, the Heavenly Keep
Slot #05 - Forbidden Wood	Reach the 6th Stratum, the Forbidden Wood
Slot #06 - Story Mode Complete	Complete Story Mode
Slot #07 - Classic Mode Complete	Complete Classic Mode
Slot #08 - ?	Defeat the Urchild on Expert difficulty
Slot #09 - Badge #1 - City Planner	Develop High Lagaard into a city (halfway develop it)
Slot #09 - Badge #2 - City Manager	Develop High Lagaard into a metropolis (fully develop it)
Slot #10 - Badge #1 - Novice Cook	Create a single dish at the restaurant
Slot #10 - Badge #2 - Master Cook	Create half of the dishes at the restaurant
Slot #10 - Badge #3 - Legendary Cook	Create all of the dishes possible at the restaurant
Slot #11 - Badge #1 - Cache Hobbyist	Find some of the treasure boxes (~15%) in the Labyrinth
Slot #11 - Badge #2 - Cache Seeker	Find half of the treasure boxes (50%) in the Labyrinth
Slot #11 - Badge #3 - ?	Find all of the treasure boxes (100%) in the Labyrinth
Slot #12 - Badge #1 - High Lagaard Gofer	Complete some of the requests from the bar (~15%)
Slot #12 - Badge #2 - High Lagaard Fixer	Complete half of the requests from the bar (50%)
Slot #12 - Badge #3 - ?	Complete all of the requests from the bar (100%)
Slot #13 - Badge #1 - Beginning Hunter	Defeat and log some of the monsters (~15%) of the Labyrinth
Slot #13 - Badge #2 - Veteran Hunter	Defeat and log half of the monsters (50%) of the Labyrinth
Slot #13 - Badge #3 - ?	Defeat and log all of the monsters (100%) of the Labyrinth
Slot #14 - Badge #1 - Novice Scavenger	Collect some of the materials (~15%) from the Labyrinth
Slot #14 - Badge #2 - Devoted Scavenger	Collect half of the materials (50%) from the Labyrinth
Slot #14 - Badge #3 - ?	Collect all of the materials (100%) from the Labyrinth
Slot #15 - Badge #1 - Beginner Surveyor	Unlock Floor Jump for a single set of stairs
Slot #15 - Badge #2 - High Lagaard's Guide	Unlock Floor Jump for 50% of all stairs
Slot #15 - Badge #3 - ?	Unlock Floor Jump for 100% of all stairs