To play as match stick men you must complete all stages under easy, normal, hard, and very hard difficulty settings. You must also unlock all secrets in the game. Once done, go to the "Collection" option at the main menu and choose "Extras". Match stick men will cost 100,000 points to unlock. Note: Once the match stick men are unlocked, they will have Kevin's, David's, Jim's, Mark's, and George's storylines.