Scoring
To get the best scores for a word it must have length, a good value of every letter, and multipliers or boost. In making matches, consider letters such as X, Z, Y, Q to form a six letter or longer word with the influence of a game multiplier. Make sure you are not repeating words in the same level, as this is a waste of moves. However, you can work with plural or singular nouns. Although you cannot repeat a word but you can change it to plural or make it singular to count as a new word. Check your spelling before submitting a word. Guessing how a word is spelled may result in a loss of moves. You are allowed to use obscenities as valid words. The game is lenient when it comes to questionable content. Try to use more than one wood or stone tile for every word, since they must be used multiple times in order to break. If you will use a wood or stone tile only once for every word you will quickly run out of moves. Always give wood or stone tiles priority for use. Considering making matches with speed and not points. This works on well-climbing levels where you need to play it as faster as you can be. Here water fills the screen and you need to spell it quickly in order to stay ahead with your position. Definitely you will like to make matches out of short words so you can keep on moving. The longer a letter stays on the grid, the more it will be worth. When you spell a word, multipliers will float down and attach to random letters. Letters that already have multipliers will have those multipliers increased. An unused letter can become worth a lot of points after a few turns.
Word length
If you get stuck, use smaller words to help move to the next level. Although you will not get a good score from them, it will help your speed and prevent waiting for a longer word to form and allow you to earn points consistently. If you can use a large multiplier in a smaller word it may be worth more points than a plain larger word. In well-climbing levels, you must play for speed and not points. Spell quickly, using shorter words to keep moving.