Gears...
	Keys...
	Landing faster...
	Talents...

Watch the advertising videos when they become available to earn 100 gears.

Complete the missions to get keys, which you can then use to get more gears.

Roll in the air to drop down faster when needed.

Spend on your gears on the following talents, then obtain The Key, Royalties, Magnet and Shield.
Second Chance: Gives a chance for what amounts to an extra life.
Lucky Gear: Provides more gears.
Stoned: Increases the chance of surviving an impact with a stone.