More tricks, more points
Doing two tricks is better than one, obvious right? Right, but you might've thought that holding a trick is good too, eh? Not necessarily so. On many small jumps you'll have plenty of time to string together two tricks, instead of holding a single trick, giving you many more points. If you can hold one trick for two seconds, it's likely you could've done two in that time. Though be wary of overextending and damaging yourself.