Normally, Facade gives you three "strikes". Spewing obscenities or acting innapropriately will lose you a strike; when all three strikes are used, Trip will kick you out. However, there is one exception: the word "melon". Saying it in a sentence or by itself is an instant game over--and they won't use your chosen name, but the name "Kah". If (one you restart) you interrogate who "Kah"/"Caw"/"Cah" is, they will refer to you as such (I am unaware of the duration).