If you want to force your way into a market quickly, it is often worthwhile to start with a combination of low prices and extremely low costs, if this is possible. OK, so the customers will take note of the poor quality of the cheap branches, but your excellent choice of location will already have driven your rivals to ruin. The target groups' opinions both of your own branches and rival branches can be obtained at any time. By using skilful quality management, you will soon woo all the customers away from an inferior branch.