Look real close on the side of the Nike One, you can see a small area near the front of the car of morse code. If you go into photo mode, this will become clearer. The morse code is written backwards as to be seen correctly from inside the car. Spelled out, it is " www.Phil-Frank.com " the website of the Phil Frank Automotive and Product Design Company. Phil Frank was paid to design the futuristic Nike car specifically for Gran Turismo 4.