Make a profile then go to "Inside Stuff". Select "Phrase-ology", enter one of the following codes, then press Triangle to activate the corresponding bonus:

Code - Bonus

killer crossover - Allen Iverson's alternate costume
the answer - Allen Iverson's Studio
zo - Alonzo Mourning
24 seconds - Chris Weber's alternate costume
rising sun - Amare Stoudamire
clyde the glide - Clyde Drexler
nba hangtime - Dejaun Wanger's alternate costume
dunk fest - Dominique Wilkins
rebound - Elton Brand's alternate costume
pass the rock - Jason Kidd
give and go - Jason Williams
special delivery - Karl Malone
ice house - Karl Malone's Devonshire Estate
hoosier - Larry Bird
spree - Latrell Sprewell
king james - Lebron James
laker legends - Magic Johnson
manu - Manu Ginobili
rags to riches - Nene Hilario
pistol pete - Pete Maravich
rip - Richard Hamilton
playmaker - Scottie Pippen
nice yacht - Scottie Pippen's Yacht
platinum playa - Stephon Marbury
ankle breaker - Steve Francis
world - Wally Szczerbiak
hall of fame - Willis Reed
wilt the stilt - Wilt Chamberlain
prep school - Yao Ming's Grade School
bring it - Jalen Rose's alternate costume
court vision - John Stockton's alternate costume
one on one - Julius Irving's alternate costume
from downtown - Reggie Miller's alternate costume
juice house - Special movie 1
nba showtime - Special movie 2
run and shoot - Tony Parker's alternate costume
old school - Wes Unseld's alternate costume
prep school - Yao Ming's Childhood Grade School