You can never pass Shops easily because you are doomed for failure at the first turn of Shops 1. By the time the command is shown on screen, you may already be too late. You basically have to do your commands before the icon is shown, and the next command almost immediately after the icon disappears. The speed of rotation or button pressing is not important. The following commands must be used.

Shop 1: Left Analog-stick clockwise, A, Left Analog-stick counter-clockwise.
Shop 2: Left Analog-stick clockwise, X, A, Left Analog-stick counter-clockwise.
Shop 3: Left Analog-stick clockwise, A, Left Analog-stick clockwise, X, Left Analog-stick counter-clockwise.
Shop 4: Left Analog-stick counter-clockwise, A, Left Analog-stick clockwise, X, B, Left Analog-stick clockwise.
Shop 5: B, Y, Left Analog-stick clockwise, A, Left Analog-stick counter-clockwise, X, B, Left Analog-stick counter-clockwise.