Go to Main Menu, My NBA Live 10, EA Sports Extras, NBA Codes and enter one of the following.

Password	Effect
ere1nbvlaoeknii	Nike Air Max Lebron VII's 1
2ovnaebnkrielei	Nike Air Max Lebron VII's 2
3rioabeneikenvl	Nike Air Max Lebron VII's 3
aoieuchrahelgn	Nike Huarache Legion
kk2tesaosepinrd	Nike KD 2
epfnozaeminolki	Nike Zoom Flip'n
ovze1bimenkoko0	Nike Zoom Kobe V's 1
m0kveokoiebozn2	Nike Zoom Kobe V's 2
eev0nbimokk3ozo	Nike Zoom Kobe V's 3
bmo4inozeeo0kvk	Nike Zoom Kobe V's 4